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DIGITAL MARKETING- A New Paradigm-One Day National Webinar

The Department of Management, conducted a Webinar via Google Meet on July 15, 2020. The main objective of the webinar is to empower the PG & UG Students of Management to enrich themselves in the capacity of Digital Marketing and build up the quality of Management capabilities among them. Through this Webinar, we, the Department of Management enlighten the participants and made a detailed description in understanding Digital marketing. In the Webinar about 195 of them registered, 134 have joined the webinar A Whatsapp Group was created and the Google Meet code was provided to the participants by 1.45PM and the session started at 2PM and finished by 3.30.PM including a 15minute for doubts and discussion.

15-07-2020 – 2PM-3.30PM
The One Day National Webinar gracefully started with the Welcome Speech by Programme Coordinator Dr. RAMYA J , Asst Professor, Department of Management, YIMS and the session was inaugurated by YIMS management; and message was delivered by Rev. Dr. Joseph (lalu) Olikkalkunnal. The Webinar started at 2PM.
The session was providing an introduction to Digital Marketing and the opportunities prevailing among the society
Queries were been asked:
1. Digital Marketing
2. Content Marketing
3. Improvement to motivate the Content marketing
4. Digital advertisiong
Queries were been discussed and were completely clarified and made the entire session worthwhile for the participants and finished by 3.30AM by Vote of Thanks Ms. Shtylaja Menon, Asst Professor, Department of Management, YIMS. The entire session was recorded

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