About Us
yuvista A Multi-disciplinary International Journal is a half yearly publication from Yuvakshetra Institute of Management Studies (YIMS), Mundur, Palakkad, Kerala, India – 678631. Yuvakshetra Institute of Management Studies (YIMS) is a centre for higher education in the Palakkad District of Kerala, one of the best of its kind in South India. YUVAKSHETRA is a compound word in Sanskrit. It means a (holy) gathering place for the youth. True to its name, the organization has become one of the most coveted institutions in Palakkad where young people seek education. YIMS was established by the Yuvakshetra Charitable Trust, and is a project of the Diocese of Palghat. It was formally inaugurated on 9 December, 2004, and was launched in 2005 under the visionary leadership of Rev. Fr. Sebastian Panjikkaran who is the Founder-Director of the institution.
YIMS is situated in 22.5 acres of land in the village of Ezhakkad of Mundur Panchayath in Palakkad District. The lush greenery of the well-maintained campus soothes the eyes and calms the mind – there by giving it the most desirable ambience for concentration and learning. The campus is known for its practice of organic farming, its cowshed, its bamboo garden and other green practices. It has a remarkably low carbon emission (0,149) rate, and has been recognized as a model green campus by the university itself. Students learn to love nature, respect the environment and promote the concept of sustainable development in all their future endeavours from this campus. YIMS is a Self-financing Educational Institution. Its growth within a short span of time has been phenomenal. What began as a vocational training institute has rapidly grown, diversified and flourished into a major Arts, Science and Commerce College affiliated to the University of Calicut. At present there are 10 departments offering 14 UG and 4 PG programmes to over 2500+ Students
Aims and Scope
yuvista A Multi-disciplinary International Journal is an online multi disciplinary journal having full access to the research and review paper. This Journal will provide a platform to researchers, academicians, professionals and students in all areas
Frequency of Publication: Half Yearly
Language: English
Starting Year: 2022
Format of Publication: Online
Editorial Board
| PATRON | |||
| 1 | Rev. Dr. Mathew Vazhayil | Director, YIMS Yuvakshetra IMS Ezhakkad Post, Mundur, Palakkad, KL, IND 678631 |
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| CHIEF EDITOR | |||
| 2 | Rev. Dr. Joseph Olikkalkoonal | Vice Principal,Yuvakshetra IMS Ezhakkad Post, Mundur, Palakkad, KL, IND 678631 vp@yuvakshetra.org, laluoli@gmail.com |
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| CONSULTANT EDITORS | |||
| 3 | Dr. Fr. Pius Malekandathil (Rtd) | Former Professor, Centre for Historical Studies Jawaharlal Nehru University New Delhi INDIA malekandathil@mail.jnu.ac.in |
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| 4 | Dr. Fr. Jose Kannampuzha (Rtd) | Director Academics, Jyothi Engineering College, Trissur, Kerala (Rtd Principal, Amal Jyothi College of Engineering) frkjjose@gmail.com |
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| 5 | Thomas Bammert MBA | (Global MBA), Dieffenbrunner Str. 11, 88484, Guttenzell, Germany. thomas.bammert@gmx.de |
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| 6 | Fr. Joby Kunnathettu | Clinical Psychologist & Psychotherapist , Vice Rector, Pontifical Urban College, Via Urbano VIII, 16, Vatican City, Rome, Italy. tkxavier09@gmail.com, jkxavier09@gmail.com |
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| 7 | Dr. Prof. Vijayasankar | Head, Dept. of Science & Humanities, Christ University, Kengeri Campus, Bengaluru, Karnataka avvijaysankar@gmail.com |
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| 8 | Dr. K. Veerakumar | Head Dept. of Management, NGM College, Pollachi, Tamil Nadu drkveerakumar@gmail.com |
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| 9 | Dr. Sharan Kumar Shetty | MSN Institute of Management, Mangaluru, Karnataka sharansai25@gmail.com |
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| 10 | Dr. Sr. Alice Thomas CMC (Rtd) | Principal, Dept. of Statistics, St. Paul Institute of ProfessionalStudies, Indore, Madhya Pradesh. alicethermadom@gmail.com |
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| 11 | Dr. Prof. Maribi Ma Benita Balagan | Clinical Counseling Psychologist, Cagayan State University, Tuguegarao, Cagayan, Philippines mariabenitabalagan@csu.edu.ph |
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| 12 | Dr. Alex George K | Dept of Social Science, St. Thomas College of Teacher Education,Pala, Kottayam, Kerala alex@stcte.ac.in |
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| ASSOCIATE EDITORS | |||
| 13 | Dr. Tomy Antony | Principal, Yuvakshetra IMS Ezhakkad Post, Mundur, Palakkad, KL, IND 678631 principal@yuvakshetra.org |
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| 14 | Dr. M. Ramachandran (Rtd) | Head, Dept. Geography, Yuvakshetra IMS Ezhakkad Post, Mundur, Palakkad, KL, IND 678631 ramachandran.m@yuvakshetra.org |
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| 15 | Prof. Rajan T. K (Rtd) | Head, Dept. of Mathematics, Yuvakshetra IMS Ezhakkad Post, Mundur, Palakkad, KL, IND 678631 proftkrajan@yuvakshetra.org |
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| 16 | Dr. Fr. Gimmi Akkattu CST | Head, Dept. of Psychology, Yuvakshetra IMS Ezhakkad Post, Mundur, Palakkad, KL, IND 678631 gimmi.antony@yuvakshetra.org |
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| 17 | Ms. Pameela Johnson | Head, Dept. of English Yuvakshetra IMS Ezhakkad Post, Mundur, Palakkad, KL, IND 678631 pameela.johnson@yuvakshetra.org |
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| 18 | Keerthi M. S | Section Head(B Com. CA), Dept of Commerce, Yuvakshetra IMS, Ezhakkad Post, Mundur, Palakkad, KL, IND 678631 keerthi.ms@yuvakshetra.org |
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| 19 | Ajil K Antony | Head, Dept of Physics (Science), Yuvakshetra IMS, Ezhakkad Post, Mundur, Palakkad, KL, IND 678631 ajil.antony@yuvakshetra.org |
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| TECHNICAL EDITORS | |||
| 20 | Christo Somi | Librarian, Yuvakshetra IMS Ezhakkad Post, Mundur, Palakkad, KL, IND 678631 Christo.somi@yuvakshetra.org, librarian@yuvakshetra.org |
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| 21 | Manoj M (QAQC) | Dept. of Commerce, Yuvakshetra IMS Ezhakkad Post, Mundur, Palakkad, KL, IND 678631 manoj.m@yuvakshetra.org |
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| 22 | Grace Agnice (QAQC) | Dept. of English, Yuvakshetra IMS Ezhakkad Post, Mundur, Palakkad, KL, IND 678631 graceaganice.v@yuvakshetra.org |
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Author Guidelines
yuvista
Guidelines for the Submission or articles to yuvista ISSN Journal of YIMS
- yuvista is the multidisciplinary Journal of Yuvakshetra Institute of Management Studies, Ezhakkad, Palakkad
- Manuscripts and all editorial correspondence should be addressed to the Chief Editor of the Journal. The e mail for the official correspondence will be yuvistajournal@yuvakshetra.org
- Contributors must provide their designation; complete postal and e-mail addresses and phone number with their articles. If there are more than two authors, then the corresponding author’s name and designation details must be specified on the first page.
- The article must be in Times New Roman format in the word file, Main title must be 16 -, Sub title – 14 and body 12 with 1.15 line spacing.
- Articles must not be less than 5 pages and not more than 8 pages. All articles must be accompanied by an abstract of 150-200 words and 4-6 keywords. Notes should be numbered serially and presented at the end (Endnote) of the article. For endnotes must contain the official reference format.
- Use British Spellings in all cases rather than American spellings (hence, ‘programme’ not ‘program’. ‘labour’ not ‘labor’, and ‘centre’ and not ‘center’).
- Use double quotes throughout. Single quotes only to be used within double quotes to highlight. Spelling of words in quotations should not be changed. Quotations of 45 words or more should be separated from the text and indented with one space with a line space above and below.
- Use ‘twentieth century’, ‘1980s’. Spell out numbers from one to nine, 10 and above to remain in figures. However, for exact measurements, use only figures (3 km, 9 per cent, not %). Use thousands and millions, not lakhs and crores.
- Tables and figures to be indicated by numbers separately (see Table 1), not by placement (see Table below). Present each table and figure on a separate sheet of paper, gathering them together at the end of the article. All figures and tables should be cited in the text. Source for figures and tables should be mentioned irrespective of whether or not they require permissions.
- All scanned copies of photographs and images should have a resolution of minimum 300 dpi/1500 pixels and their format should be TIFF or JPEG. Due permissions should be taken by the author for copyright protected photographs/ images.
- Citations and References should adhere to the guidelines as per given below,
References:-
Book: Rajan T. K, (2022), Basics of Logic, Palakkad: Yuvakshetra Publications.
Book Chapter: Dr. Matilda Danny, (2021), “Block Chain Technology”, in Dr. Joseph Olikkalkoonal and Greeshma P (Eds), Latest Trends in E-Commerce, (pp. 23-29), Palakkad: Yuvakshetra publications.
Journal Article: Jibin Jose P (2019). “Transformational Advancement of English Education: An Indian Perspective in the Modern Era”, in Educational Extracts, Vol. 7, Issue 2, July 2019, ISSN: 2320-7612 (Optional)
Newspaper Article: Schwartz, J. (1993, September 30). Obesity Affects Economic, Social Status, The Washington Post, pp. A1, A14.
- Book reviews must contain name of author /editor and book reviewed, place of publication and publisher, year of publication, number of pages and price. (Two copies of the books must be submitted to YIMS Library)
- The submitted article must not be circulated/published in any way before its publication by Yuvakshetra IMS
- The review process takes two months and the status would be known after two months of the submission of the article.
- Manuscripts will be acknowledged within two weeks of receipt
- The final draft is subject to editorial amendments (if extremely necessary) to suit the journal’s requirements.
—–Chief Editor—–
Current Issue Volume 2 Issue 2 Jan 2024
Current Issue Volume 2 Issue 1 June 2023
| SL NO. | TITLE | AUTHOR | PAGE NO |
| EDITORIAL | |||
| 1 | OVERVIEW OF CURRENT TREND IN EDUCATION SECTOR THROUGH DIGITAL TRANSFORMATION IN INDIA | Sivakumar. M | 1-6 |
| 2 | A STUDY ON IMPACT OF LEARNING EXPERIENCE OF COLLEGE STUDENTS THROUGH DIGITAL CLASSROOM IN EDUCATION SECTOR | Dr. Venkatachalam. S | 07-13 |
| 3 | STRENGTHENING INFRASTRUCTURE GOVERNANCE THROUGH SUSTAINED ROAD SECURITY MEASURES. | Prasad CV and Dr. Sivakumar A, ACMA | 14-25 |
| 4 | DESIGN AND DEVELOPMENT OF PROFILE WICKING TESTER TO ANALYZE THE LIQUID DISTRIBUTION OF NURSING PAD IN ACTUAL USAGE CONDITION | Dr. Aswini Madhubalan , Dr. Nirmala V and Dr. Kokila M | 26-44 |
| 5 | INSPIRE THE BRAND – RATIONALE BEHIND GUERRILLA MARKETING | Dr. Padmaavathy P A. | 45-56 |
| 6 | SOCIAL BANKING: BUILDING CUSTOMER ENGAGEMENT THROUGH SOCIAL MEDIA | Dr. R. Sharmila, | 57-61 |
| 7 | SERVANT LEADERSHIP- PUTTING YOUR TEAM FIRST | Dr. Dinesh. S | 62-71 |
| 8 | THE ROLE OF MARKET ORIENTATION, CREATIVITY AND INNOVATION IN CREATING COMPETITIVE ADVANTAGES AND CREATIVE INDUSTRY PERFORMANCE | Dr. C. Yasodha | 72-79 |
| 9 | GENDER EQUALITY AND SKILL DEVELOPMENT IN THE FRAMEWORK OF EDUCATION | Amrita P and Dr. K. Rajarajeswari | 80-82 |
| 10 | A STUDY OF MARI OFFSET PRINTERS’ HIRING AND SELECTION PRACTISES AT SIVAKASI | Dr. G Ramesh Pandi and K Sureshkumar | 83-94 |
Volume 1 Issue 2 Jan 2023
| SL NO. | TITLE | AUTHOR | PAGE NO |
| EDITORIAL | |||
| 1 | A STUDY ON GREEN MARKETING MIX AND ITS CHALLENGES: INDIAN BUSINESS PERSPECTIVE | Dr. Sridevi Maganti Dr. Epi Apparao |
1-9 |
| 2 | A STUDY ON TOURISTS ATTITUDE TOWARDS SELECT TOURIST PLACES IN TAMIL NADU | Dr. M.P. Prathiba N. Ramya Prabha |
10-15 |
| 3 | SERVICE QUALITY OF URBAN CO-OPERATIVE BANKS IN THRISSUR CORPORATION | Dr. Anand K Siji M.U Unnimaya Santhosh |
16-23 |
| 4 | EFFECT OF DIGITALIZATION IN BANKING SECTOR | Dr. V. Simi Dr. A.S. Vijay Anan |
24-30 |
| 5 | IMPACT OF JOB STRESS ON JOB SATISFACTION AMONG PRIVATE SECTOR BANK EMPLOYEES IN PALAKKAD DISTRICT | Dr. K. Parimalakanthi | 31-39 |
| 6 | INTERNAL AUDIT & ASSURANCE STANDARDS OF ICMAI: A MILE STONE IN THE HISTORY OF INTERNAL AUDIT | CMA Sivakumar, Meghana R Haritha Ravi | 40-48 |
| 7 | RE-VISION OF FUTURE TRENDS IN HUMAN RESOURCE MANAGEMENT (HRM) ONCE COVID-19 | Pothula Nani Babu | 49-59 |
| 8 | GREEN MARKETING | Mrs. R.Visalakshi Nandha Kumar T |
60-72 |
| 9 | CHALLENGES AND TRENDS IN FINTECH | Dr.U.Thaslim Ariff,
T.Nandha Kumar |
73-82 |
| 10 | DESIGNING OF CONTINUOUS SAMPLING PLAN INDEXED THROUGH MAXIMUM ALLOWABLE AVERAGE OUTGOING QUALITY | Dr. V. Nirmala | 83-89 |
Volume 1 Issue 1 Jun 2022
| SL NO. | TITLE | AUTHOR | PAGE NO |
| EDITORIAL | |||
| 1 | COPING STRATEGIES AMONG WIVES OF ALCOHOLICS – A SOCIAL WORK PERSPECTIVE | A. Bellaro John Regan D. Antonette Lydia |
1-7 |
| 2 | FINANCIAL SATISFACTION OF ENTREPRENEURS BASED ON THE RISK AND RETURN ASPECTS | Dr. Anand K | 8-18 |
| 3 | TRADITIONAL AND CULTURE IN LITERATURE | Dr. Meenakshi Thakur. | 19-23 |
| 4 | CONSUMER FEEDBACK TOWARDS PURCHASING THE FMCG PRODUCTS THROUGH DIGITAL MEDIA IN KERALA | Sandhya. K, Dr. B. Gopakumar |
34-32 |
| 5 | CUSTOMER PERCEPTION TOWARDS THE UNIT LINKED INSURANCE POLICIES | Sanju Bhaskar, | 33-51 |
| 6 | PERCEPTION OF MICRO ENTREPRENEURS OF PALAKKAD DISTRICT OF KERALA STATE ABOUT EASE 4.0 REFORMS OF GOVERNMENT OF INDIA |
Sivakumar A. A CMA |
53-63 |
| 7 | A STUDY ON CONSUMER AWARENESS AND PERCEPTIONS ON CONSUMER PROTECTION LAWS WITH SPECIAL REFERENCE TO ERODE DISTRICT |
Dr. C. Yasodha |
64-74 |
| 8 | GOING THE EXTRA MILE: INNOVATIONS IN TEACHING TECHNIQUES IN COMMERCE EDUCATION |
Ms Neenum Dittu Dr. Alex George |
75-84 |
| 9 | ASSESSMENTS OF CONTINUOUS SAMPLING PLAN INDEXED THROUGH MAXIMUM ALLOWABLE AVERAGE OUTGOING QUALITY | Dr. V. Nirmala | 85-95 |
| 10 | ORGANIZATIONAL WORK ENVIRONMENT AND EMPLOYEES CREATIVITY TOWARDS EMPLOYEES PERFORMANCE OF SELECTED COMPANIES AT INFO PARK , KERALA. | Ranjitha R | 96-104 |
Archives
Call for papers
yuvista A Multi-disciplinary Journal is going to Publish its 2nd Issue (Volume 1 Issue 2 December 2022). We would like to invite your re-search paper for the publication in December 2022 issue. yuvista A Multi-disciplinary Journal is a peer reviewed, refereed bi-annual international journal that publishes articles in multi-disciplinary subjects. The articles should be in a proper format. Submissions must be original and should not be published anywhere else. The reference at the end of the paper should follow the exact guidelines.
Submission guidelines are available at http:// https://www.yuvakshetra.org/yuvista-journal
Submit your article to: yuvistajournal@yuvakshetra.org
Contact Us
Rev. Dr. Joseph Olikkalkoonal
Chief Editor
yuvista Journal
Yuvakshetra IMS Ezhakkad Post, Mundur, Palakkad Kerala, India- 678631
yuvistajournal@yuvakshetra.org
